Real Estate

Why Should Every Real Estate Agent Use a Mailing List to Get Leads?


Have you ever wondered why some real estate agents always seem to have a steady stream of leads while others struggle to get any? The answer is simple: mailing list. Studies have shown that agents who use them to generate leads are more successful than those who don’t. Agents who use these lists have a 50 percent higher chance of getting a lead than those who don’t.

As far as real estate lead generation goes, having a list with the mailing address of the target audience is essential. Here’s why:

They’re an easy way to stay in touch with potential leads:

Building a large network of relationships might be tough when you’re just getting started as a real estate agent. And even if you do have a vast network, it can be challenging to keep in touch with everyone regularly. This is where this form of lead generation comes in handy.

With a list, you can easily send out regular updates to the homebuyers, including the latest listings, open houses, and market news. This way, you’ll always be top of mind when they’re ready to buy or sell.

They’re a great way to nurture leads:

Not every lead is ready to buy or sell immediately. Most people looking to buy or sell a home will take months – sometimes even years – before they’re ready to move.

This is where these lists can be a great asset. By sending out regular updates, you can keep your leads warm until they’re ready to take action.

They’re cost-effective:

Generating leads can be a costly endeavor. But with such effective results, these lists are definitely worth the investment. When buying a list, you can target specific geo-graphics, demographics, and interests to know that your leads are high-quality. Plus, you can track your results to know exactly how effective your campaign is.

They’re easy to set up and manage:

Several different platforms make it easy to create and manage your mailing list. These services will help you to build your list, segment your leads, and automate your email campaign. This way, you may concentrate on other elements of your business while confident that your list is looked after.

They work:

When used correctly, these lists are incredibly effective in generating leads. If you’re not using one, you’re missing out on a valuable opportunity to grow your business. As per the Real Estate Marketing Association, 43% of members who use these lists rate them as “very effective” at generating leads.

How to find the Right Provider?

You’ve learned how essential having a list for mailing purposes is essential for real estate agents, so it’s time to locate a trustworthy business that can assist you with preparing the most effective list for mailing for your business. Here is what to keep in mind when choosing a service provider:

  • Make sure they’re compliant with the law:

The CAN-SPAM Act is federal legislation that regulates commercial email messages. These laws are designed to protect consumers from spam and other unwanted emails. Any reputable provider will be compliant with these laws.

  • Check their reputation

When entrusting your business to someone, you want to ensure they have a good reputation. Checking internet reviews is an excellent approach to learning what other people think of the business.

  • Ask about their data sources.

A good provider will have access to a variety of high-quality data sources. This way, you can be sure that your list is full of quality leads.

  • Make sure they offer good customer service

A good provider will offer a variety of ways to get in touch, including phone, email, and live chat.

  • Compare prices

Price will vary based on the supplier and the size of the list you’re searching for. Make careful comparisons before making a selection.


So, there you have it. The following are a handful of reasons why every real estate broker should use a list for mailing to generate leads. You’re losing out on many potential businesses if you don’t already have one.

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